Personal Branding is a requirement if you are a aspiring, start-up or established business owner or an individual on the path of securing employment or advancing in your career.
Your Personal Brand influences, impacts and determines your ability to be able to charge premium fees or increase your salary. You already have a Personal Brand and it is the experience and perception people have of you when they pay attention, connect, communicate, engage and interact with you both in person and online.
Your Personal Brand influences, impacts and determines your ability to communicate your unique talents, personality and characteristic traits, attributes, strengths, knowledge, skillset, experience and expertise and ultimately your unique value delivered in your own truly authentic and unique style and voice.
One of the biggest mistakes aspiring, start-up and established entrepreneurs make is not appreciating, understanding or valuing the importance and relevance of building, developing and managing their Personal Brands in order to market and sell themselves and their services effectively.
It is also unfortunate that there is a lot of confusion and misconceptions about Personal Branding. People often attempt to build, develop and manage their Personal Brands themselves and because they are not aware or fully understand all the elements that contribute to their Personal Brand they are immediately disadvantaged and risk making expensive mistakes that result in their earning potential being limited.
Personal Branding is a process and there is a formula and methodology to it. If you miss out on consciously and strategically defining key elements and components of your Personal Brand it will ultimately result in lost time, energy, clients, money and profitable opportunities or employment or career advancement opportunities.
How you present yourself in person and online will influence how you are perceived by ideal clients, referral partners and collaboration partners or employers. If you are an aspiring, start-up or established entrepreneur your image and personal style, personality, confidence and energy will influence and determine people’s first impression of you and your website, blog and social media presence, profiles and marketing materials will reinforce their first impression of you.
Your website, blog, social media presence, profiles and marketing materials can also be the first impression people have of you and therefore it is crucial that you have an online presence and marketing materials that you are proud of that build your credibility and support you to create the know, like and trust factor as an authority or expert in your industry.
Your current Personal Brand Identity is either supporting you to attract your premium ideal clients, referral partners or collaboration partners or employers or putting doubt in their minds and influencing them to question your abilities, credibility, authority and expertise.
In business you are marketing and selling yourself and your services as a complete package.
Are you presenting yourself to the best of your ability?
1) Have you got a signature brand style that communicates your unique and authentic personality that is current and up-to-date, communicates your true value and worth and is on-brand for your business brand or supports you in your career?
2) Are you effectively communicating your unique talents, strengths, knowledge, skillset and attributes to attract your premium ideal clients, referral partners and collaboration partners or employers?
3) Do you have an online presence and marketing materials that communicate confidence, credibility, professionalism and trust?
In our current economy can you afford to not invest in yourself by building, developing and managing your Personal Brand to Supercharge You’re Earning Potential?
I would love to hear what action steps you are going to take to build, develop and manage your Personal Brand to Supercharge Your Earning Potential…Please share in the comments below.
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