Your Signature Personal Brand is the most important but often overlooked biggest determining factor in your ability to supercharge your marketability factor and your earning potential. Personal Branding contrary to popular belief is a requirement and not an option for business and career success.
In order to fulfil your true potential, become the most excellent version of your most authentic self and position yourself to achieve your personal, professional and financial goals you must have the willingness, openness and honesty to dive deep into the brand called “YOU”.
What Is Your Signature Personal Brand?
Your Signature Personal Brand defines who you are, what you are known for, what you uniquely have to offer and how you present yourself. It is your unique promise of value, the experience people have of you and how they perceive you when they connect, interact and work with you and it is ultimately the complete package of the brand called “YOU”.
Your Signature Personal Brand is the result of many elements of yourself coming together that include your:
- Image and Signature Brand Style
- Personality and Character,
- Attitude, Confidence, Credibility, Professionalism and Trust
- Body Language, Rapport Building Skills and Relationship Building Skills
- Passions and Purpose
- Talents, Strengths and Attributes
- Knowledge, Skills, Experience and Expertise
- Authenticity, Integrity and Transparency
- Reliability, Reputation and Trustworthiness
- Values and Motivating Drivers
Your Signature Personal Brand Identity enables you to have a competitive edge, it helps you have clarity and confidence about who you are, what you stand for and how you stand out from other people in your industry.
Consciously and purposefully defining and communicating your Signature Personal Brand Identity will enable you to attract your ideal clients, referral partners and collaboration partners and create the “know, like and trust factor” that is highly important for your business and life.
Your Signature Personal Brand Identity has the ability to supercharge your marketability factor and your earning potential because it directly influences, impacts and determines your ability to market and sell yourself and your services successfully.
What are your strengths and weaknesses?
Building your Signature Personal Brand requires you to identify your strengths and weaknesses giving you clarity and confidence about your Personal Brand positive attributes and also identifying your challenges and weaknesses for development, growth and improvement.
You will benefit from building your Signature Personal Brand if you’re:
- An aspiring entrepreneur
- An entrepreneur at the start-up stage of your business
- An established business owner wanting to achieve your next level business and income goals
- Desiring to secure employment or start a new career
- An employee wanting to secure a job promotion
- A young graduate wanting to start your ideal career
- A single or stay at home parent ready to re-enter the workforce after investing time raising your family
- A college student looking to secure part-time employment
Key questions to ask yourself:
These questions will help you to identify if now is the time to build your Signature Personal Brand to Supercharge Your Earning Potential and achieve your next level personal, professional and financial goals.
- Do I have an Image and Signature Style that is authentic and reflects my unique personality and Personal Brand Identity?
- Do I know the strengths and weaknesses of my Signature Personal Brand Identity
- Do I feel passionate about my business/career and am I working in my genius zone?
- Do I feel confident about communicating my talents, knowledge, skills, experience and expertise?
- Do I understand my competitive edge, uniqueness and differentiation from others in my industry?
- Do I have an authentic and profitable niche that positions me as a specialist?
- Do I know how to package my talents, knowledge and skills into marketable signature branded services?
- Do I feel confident in my ability to market and sell myself and my services?
- Do I feel confident to charge what I’m worth and am I attracting clients happy to pay me for it?
- Do I feel confident in my ability to attract my ideal clients, referral partners, collaboration partners or employers?
- Do I have a Personal Brand Management Plan to build my Signature Personal Brand in person and online?
Building your Signature Personal Brand is a lifetime commitment that requires you to continuously and consciously define who you are and who you want to become, what you want to achieve and what you need to breakthrough to continue to learn, grow, evolve and be innovative in order to supercharge you’re marketability factor and you’re earning potential and keep achieving your next level goals for your personal, professional and financial life.
I would love to hear what action steps you are going to take to build your Signature Personal Brand and Supercharge Your Earning Potential…Please share in the comments below.
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